Schaeffler India cheers for Team India at the ICC Cricket World Cup 2023!

For Schaeffler India, we conceptualized and produced a dynamic video commercial (DVC) that encapsulates the spirit of camaraderie and national pride. Set against the backdrop of a car garage, the film showcases mechanics, the unsung heroes of the automotive world, engaging in a lively game of cricket. This setting not only highlights the passion for the sport that runs deep in the veins of every Indian but also resonates with Schaeffler's commitment to automotive excellence. As the mechanics play, the underlying message is clear: Schaeffler India is wholeheartedly cheering for Team India. Through this film, we aimed to forge a deeper connection between Schaeffler and its audience, emphasizing shared values, passions, and aspirations.